Vol. 9, Issue 3, Part F (2024)

Author(s): Agalya SP, Anandasekaran G and Satheeshkumar P

Abstract: The poultry industry relies on continuous scientific advancements to optimize the health, welfare, and productivity of broiler chickens. Despite their efficiency in production, persistent myths surrounding broiler consumption raise consumer concerns about potential health implications. This study systematically analyzes existing literature to debunk prevalent misconceptions and illuminate the scientific realities of broiler farming. In Tamil Nadu, where poultry farming has transitioned from subsistence to commercial, understanding and dispelling these myths are essential for the industry's sustained growth. Scientific evidence refutes claims of growth-promoting hormones in broiler feed, emphasizing instead the significance of selective breeding, proper nutrition, and veterinary oversight in achieving rapid growth. Additionally, this study explores alternatives to prolonged antibiotic use to mitigate antimicrobial resistance risks. Contrary to common belief, consumption of broiler chicken has no proven correlation with early puberty or obesity in adolescents. Addressing these misconceptions is vital for fostering informed decision-making among consumers and ensuring the continued success of the poultry industry.